The media to a large extent influence the opinion of people and the mood in society. Analysis of news sentiment allows you to capture current trends and achieve your goals. News sentiment analysis on sentiment-insight.com will be of interest not only to journalists and public relations specialists, but also to ordinary people who want to always stay up to date.
Site content
Sentiment-insight.com has a lot of useful information about how the media portrays specific people and organizations at different times. Users visiting the resource can get a lot of valuable information from the following sections:
- The Sentiment Timeline is a section where you can view charts that show the evolution of the mood of news articles about famous people and organizations over time. This section is very easy to use. You need to select the person or organization of interest in the appropriate fields, the source of information and the period of time. In the displayed chart, red lines indicate negative news, yellow — neutral, green — positive.
- Analysis of news chronicle sentiment grouped by face and media for the year (last 365 days). This is a very informative table, which presents the most famous faces of the planet (leading politicians, sports stars, businessmen) and influential news publications, in which these persons were mentioned especially often. In the cell at the intersection of these lines, you can see data on the number of mentions of a person in each publication and the percentage of negative or positive articles. If positive articles predominate, then the cell is colored in green, if negative — in red.
- In the Organizational News Coverage section, you can see how different news sources cover specific organizations. The table shows the names of the most famous companies vertically and news sources horizontally. At the intersection of the lines, you can see how the organization is covered in a particular source of information. The number in the cell reflects the number of mentions, and the percentage shows the proportion of positive or negative articles in the total mass of mentions. If the cell is green, we are talking about positive articles, if it is red, about negative ones.
It is possible to subscribe to daily alerts to be aware of significant changes in the attitude towards a particular person or organization in the media.
